The Branding Blog for Healthcare Leaders

Your hub for healthcare branding insights.

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To serve or not to serve: Questions to ask yourself before you accept a board appointment

Often, we are flattered when we’re asked to join something—and reasonably so! —and so we assume it must be a good thing and a worthy organization. But to maintain an active commitment for the entire length of your board service, you need clarity from the start on what it would entail to accept the board assignment and the values you share with the organization.

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To strengthen our health system, we must start with primary care

By Keith Hovan

Thriving primary care practices are foundational to our entire health system, so widespread reports of burnout among primary care physicians (PCPs) are cause for great concern. Beyond the stress of providing care during a two-year pandemic, navigating the complexities of the electronic health record (EHR) has long been a drain of time and energy.

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