The branding blog for healthcare leaders.
Your hub for healthcare branding insights.
Explore our blog for expert insights, tips, and thought leadership in healthcare branding.
How to grow your audience organically
Get steady, strong audience growth without high costs and cringy self-promotion.
Job Seekers: The secret formula to surviving “the quiet”
The first few weeks after you leave your job are a whirlwind of activity. But when things start to get quiet, you need to take smart, steady action to keep you from going into a tailspin.
Master the Art of Self-Promotion: 3 Strategies for Healthcare Professionals to Overcome the Fear of Writing About Themselves
When you are good at what you do, you focus on the work and not yourself. But what happens when it comes time to talk yourself up, whether for a presentation or a potential job opportunity?
A stand-out LinkedIn presence is just a few small changes away
Your LinkedIn profile is just a few tweaks away from cutting through the social media noise and raising some eyebrows (in a good way).
Can Healthcare Blogging Build My Brand?
Blogging isn’t just a writing exercise. It’s a way of demonstrating your deep understanding and commitment to your profession. It’s your platform to share, educate, and enlighten, solidifying your stature in the field.
Could a professional website be what your personal brand is missing?
A professionally-designed website tailored to tell your story in a dynamic way will help you stand out in the competitive healthcare landscape.
True or false: Content creation isn’t really for me.
When our healthcare executive clients are considering whether to try writing articles to share their expertise, we tend to hear some version of the same ol’ objections. Are yours True or False?
5 ways to make a real mark as leaders in healthcare on LinkedIn
You can start showing up online as the expert you are, and LinkedIn is a great place to start.
Healthcare leaders: What’s your next career move?
What happens when we’ve climbed the traditional corporate ladder as far as we can go and exhausted all backup plans, or those plans no longer hold the same appeal they once did?
3 reasons why you are better than a Google search
Google searches are helpful, but they can only get you so far. Here are a few reasons why search engines shouldn’t stop you from creating content to share your know-how.
Empowering Healthcare Professionals through Personal Branding
The perk of building your online personal brand? You control the narrative. Once you determine who you want to be in the eyes of the Internet, there’s no stopping you.
Why I didn’t become a doctor
I’ve helped well over 300 healthcare professionals with their online personal and business brands—and it all started with a dream to become a doctor.
What kind of first impression is your online presence making?
If your online presence doesn’t make a good first impression, potential customers may not stick around for a second one.
Are you on too many social media platforms?
With so many platform options, how can you tell which ones are the right fit? Here are a few questions to ask yourself to figure out which social media platforms are going to be worth the time and effort.
Making The Leap: Signs You're Ready for Entrepreneurship
Should I become an entrepreneur? Good question! Check out the top ten signs that you’d make an amazing entrepreneur and what you should do next to get started.
Are you getting the most out of your LinkedIn profile?
If the last time you updated your LinkedIn profile page was when you were hired to your current position (or earlier), then it’s time to give it a refresh.
Should you outsource social media management? Pros and cons
Are you a busy business owner or solopreneur? Considering outsourcing your social media management? Learn the pros and cons to find out if it’s right for you.
What social media can (and can’t) do to grow your brand
Do you need to right-size your expectations of what social media can accomplish for your brand?
Fired after 40? Here’s how to move forward.
If you’ve been abruptly dismissed, you need a plan to move forward with as little career gap as possible.
It’s probably time to mix up your social media content.
Are you stuck in a social media content rut? Here’s few ideas to spice things up.