The Branding Blog for Healthcare Leaders

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Seleem Choudhury Claire Sakaoka Seleem Choudhury Claire Sakaoka

The A.R.M. of strategy

Dr. Seleem R. Choudhury

Recently, my organization went through system-wide strategic planning sessions. Too often, even the best of strategic plans are not implemented successfully because organizations do not consider strategy execution in these discussions, neglecting to ask themselves how their organizations can prepare to implement the plans crafted (Cote, 2020). Our facilitator, Costin Jordache of Adventist Healthcare, lead us through our planning session, taking care to define the ingredients of execution. The following article explores his format for successful execution.

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Rand O'Leary Claire Sakaoka Rand O'Leary Claire Sakaoka

Have today’s circumstances made positive thinking impossible?

By Rand O’Leary

Throughout my life, I have seen that it is true that your thoughts become your words, and your words become your actions. I wonder if it is possible to reverse-engineer this adage, using our actions and words to impact our thoughts. As another old adage says: whatever you feed will grow. How do we feed positive thinking? Through kindness and gratitude in word and deed.

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Seleem Choudhury Dr. Seleem R. Choudhury Seleem Choudhury Dr. Seleem R. Choudhury

Reduce health disparities by understanding what makes the patient tick

By Dr. Seleem R. Choudhury

National Public Radio (NPR) recently did a story on how, for the first time in 100 years, life expectancy in the U.S. has dropped for two straight years. In 2019, someone born in the U.S. had a life expectancy of 79 years. As a result of the pandemic, life expectancy dropped to 77 years in 2020, and dropped again in 2021 to 76.1 years (Greenhalgh & Simmons-Duffin, 2022).

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Keith Hovan Keith Hovan Keith Hovan Keith Hovan

To serve or not to serve: Questions to ask yourself before you accept a board appointment

Often, we are flattered when we’re asked to join something—and reasonably so! —and so we assume it must be a good thing and a worthy organization. But to maintain an active commitment for the entire length of your board service, you need clarity from the start on what it would entail to accept the board assignment and the values you share with the organization.

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David Berger David Berger, MD David Berger David Berger, MD

Digital Inequity is Leaving Safety Net Hospitals Behind

The COVID-19 pandemic initiated a digital health revolution in the healthcare space, providing a convenient and safe way for patients to receive care outside of the four walls of the hospital or clinic. In droves, nonprofit and for-profit health systems invested in digital health strategies to help increase hospital capacity, divert from the crowded emergency department, ease staff burden, and enable providers to care for their patients from afar. Beyond COVID-19 response, these strategies have helped healthcare entities deliver comprehensive care, increase access, reduce costs, and improve patient convenience.

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Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive

Do you and your boss have the same values?

By Pamela J. Gallagher

I have been very fortunate with the bosses I’ve had over the years. On the whole, they have been people I respect and have been able to learn from. Who you work with—and for—can make or break a job. I have even seen colleagues whose entire careers have been upended by a terrible boss. Whether it’s a personality clash, a lack of management or leadership skills, or consistent issues with no improvement, how do you deal with a less-than-ideal boss, especially when you enjoy your work?

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Rodney Reider Rodney Reider, Doctorate, FACHE, Healthcare President and CEO Rodney Reider Rodney Reider, Doctorate, FACHE, Healthcare President and CEO

Final boarding call: A look at healthcare and the airline industry

There I sat in a hard plastic chair, waiting. Waiting for it to be our turn. After two cancellations, a gate change, and now another delay, it is time to get home. I eagerly, but with somewhat decreasing optimism, wait for the latest update. Again, I check my phone again to see what emails or texts have come through since I last checked it. Searching for a Wi-Fi connection fast enough to talk to my workplace and let them know it might be a little while longer. I reflect that this is why we must continually communicate in our hospitals and clinics.

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Dr. Seleem R. Choudhury Dr. Seleem R. Choudhury

Uberization of Nursing

By Dr. Seleem R. Choudhury

“Uberization" is a catchphrase that has quickly become part of common parlance in discussions about the pandemic-induced economy. Uberization is the movement by organizations to “replace fixed wage contracts with ‘dynamic pricing’ for labor” (Davis, & Sinha, 2021). It is transforming many elements of the economy and replacing employees employed by the organization with a type of self-employed or contract employee. In essence, it allows businesses to “recruit labour at a large scale in new ways” (Davis, & Sinha, 2021).

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Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive

Clear expectations make stronger teams

By Pamela J. Gallagher

Once, I was headed to a meeting where my team was in charge of providing dessert. On the way, I passed a bakery with a large chocolate cake in the window that was on sale. When I arrived at the office, I asked one of my colleagues to go get a cake from this bakery and gave him the money he’d need to buy the discounted cake in the window. When he arrived back from the bakery, he set down the carrot cake he had bought and told me I owed him $10. I questioned him about the chocolate cake I had seen on sale in the window display. It was only then I realized that I hadn’t told him which specific cake I wanted, only that I wanted him to get a cake from this particular bakery.

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Keith Hovan Keith Hovan Keith Hovan Keith Hovan

To strengthen our health system, we must start with primary care

By Keith Hovan

Thriving primary care practices are foundational to our entire health system, so widespread reports of burnout among primary care physicians (PCPs) are cause for great concern. Beyond the stress of providing care during a two-year pandemic, navigating the complexities of the electronic health record (EHR) has long been a drain of time and energy.

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Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive

What does it mean?

By Pamela J. Gallagher

During a recent conversation with a colleague who used to serve in the military, we discussed the instability of the past several years and how best to find a way forward. I shared that I saw the need for more collaboration as we try to effectively cope with all the changes we’ve experienced. He looked completely shocked by my suggestion! “Why on earth would you want to collaborate?” he asked.

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Tom Jensen Tom Jensen, Rural Healthcare CEO Tom Jensen Tom Jensen, Rural Healthcare CEO

How to Survive a Cyberattack

In these volatile times, evaluating your current cybersecurity measures should be a priority of every organization, no matter its size. My organization had some measures in place prior to the ransomware attack, but it still created a major crisis within our organization. I share our story and the lessons we learned from the cyberattack in hopes that it will create a sense of urgency among my fellow leaders take steps now to protect their organizations.

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Seleem Choudhury Dr. Seleem R. Choudhury Seleem Choudhury Dr. Seleem R. Choudhury

Strategic Prioritization and Deselection: Being transformative in the beginning stages of an endemic

By Dr. Seleem R. Choudhury

On the cusp of entering an endemic state, organizations are deciding what to turn their attention to “after COVID.” Wise leaders will recognize that this is not as simple as carrying on with their pre-COVID strategies. No organization has been immune to the shockwave of disruption that the pandemic has caused (Lagasse, 2020). This is especially true in the healthcare field. Hospital staff and resources are strained from bearing the weight of pandemic changes and regulations as well as the loss of skilled staff in the Great Resignation. You simply cannot “pick up where you left off” strategically when your workforce—the essential piece to actually accomplishing any strategy—is burned out and struggling. Something has to give.

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