The Branding Blog for Healthcare Leaders

Your hub for healthcare branding insights.

Explore our blog for expert insights, tips, and thought leadership in healthcare branding.

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Rand O'Leary Rand O'Leary, Experienced Healthcare CEO Rand O'Leary Rand O'Leary, Experienced Healthcare CEO

What will it take to get patients back to see their doctor?

By Rand O’Leary

The pandemic has changed many things about our culture and daily life. Even with a likely shift to an endemic state and more “normal” days ahead, many things have changed in the past two years that will not change back to how they were. Among them is the old employment model of emphasizing in-person work. In today’s market, if employers want to attract and retain talent, they must offer flexible work options.

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Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive

Fix the problem, not the blame

By Pamela J. Gallagher

When you are hired into a position after someone has left the organization, my advice is this: Don’t speak ill of the departed! You may not find things in good order, or the way you would like to have left them. However, don’t take the low-hanging fruit of blaming your predecessor for every issue that arises, and don’t accept finger-pointing from your new team either. In my decades of experience, there is always more to a situation than meets the eye.

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Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive

Hire to get the job done, not to fill a position

By Pamela J. Gallagher

In the midst of the Great Resignation, staffing is complete chaos. Across industries, organizations are rushing to fill vacancies so that customer service (and profits) don’t skip a beat. In the urgency of the moment, everyone is looking to hire permanent employees to replace the ones that resigned, but I think businesses would benefit from taking a pause to evaluate their true needs and rethink how they approach hiring.

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Renee Jensen Renee Jensen, FACHE, Healthcare CEO Renee Jensen Renee Jensen, FACHE, Healthcare CEO

You are your own best competition.

By Renee Jensen

Are all successful leaders competitive by nature? If pressed to name a leader who is not the least bit competitive, I don’t think I could. I can honestly say that I have never met a successful leader who isn’t always striving to be better, improve themselves, or at very least outperform a friendly competitor.

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Rodney Reider Rodney Reider, Doctorate, FACHE, Healthcare President and CEO Rodney Reider Rodney Reider, Doctorate, FACHE, Healthcare President and CEO

A View from Overseas - Part 2

The miracle of an outstanding leader. Most say they can count them on the fingers of one hand. It is the one or two good leaders who have really impacted our careers and life in a positive manner. Leaders who actually cared about us as individuals. The leader who personally took the time for us or set us up for success, not just for their own personal advantage.

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Rand O'Leary Rand O'Leary, Experienced Healthcare CEO Rand O'Leary Rand O'Leary, Experienced Healthcare CEO

Lifting Each Other in Challenging Times

With so much bringing us down, what can we do to lift each other up? We must respond to these difficult times with a deep sense of caring, understanding, and support for one another and our communities.

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Rodney Reider Rodney Reider, Doctorate, FACHE, Healthcare President and CEO Rodney Reider Rodney Reider, Doctorate, FACHE, Healthcare President and CEO

A View from Overseas - Part 1

By Rodney D. Reider

I have been in multiple clinics, hospitals, and healthcare sites and facilities around the world. I have watched heroic activity by some of the most excellent human beings one can ever come across in this life.

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Chris Ekrem Chris Ekrem, Vice President, Business Development & Operations, Wiederhold & Associates, LLC Chris Ekrem Chris Ekrem, Vice President, Business Development & Operations, Wiederhold & Associates, LLC

Don’t leave money on the table. Conduct a code review.

A code review allows your organization to be agile and thoughtful in adapting to coding changes, rather than undergo the stress of constantly playing regulatory catch-up.

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Rand O'Leary Rand O'Leary, Experienced Healthcare CEO Rand O'Leary Rand O'Leary, Experienced Healthcare CEO

Using Personal Resilience to Build Organizational Resilience

By Rand O’Leary

Over the past 18 months, we've seen burnout strike healthcare professionals and leaders at levels previously unseen. Colleagues are retiring, dedicated providers are leaving, and countless others across the country are taking time away for stress and mental health renewal.

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Seleem Choudhury Dr. Seleem R. Choudhury Seleem Choudhury Dr. Seleem R. Choudhury

Developing excellence in primary care

By Dr. Seleem R. Choudhury

Nearly half of all Americans suffer from at least one chronic disease, and that number is growing. Chronic diseases—including cancer, diabetes, hypertension, stroke, heart disease, respiratory diseases, arthritis, obesity, and oral diseases—can lead to hospitalization, long-term disability, reduced quality of life, and death. Additionally, chronic diseases often require a long period of supervision, observation, or care. To make matters more complicated, many patients have multiple morbidities, creating particular challenges for healthcare providers.

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Rodney Reider Rodney Reider, Doctorate, FACHE, Healthcare President and CEO Rodney Reider Rodney Reider, Doctorate, FACHE, Healthcare President and CEO

Leadership Potential – Grabbing the Next Rung

By Rodney D. Reider

Such potential! It is very complimentary for our organization to have such a well-respected individual express an interest in leadership. An individual who demonstrates outstanding clinical skills and has the expressed desire to move into a more formal leadership position. This particularly naturally talented individual always comes across as likeable and intelligent.

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Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive

What I’m learning about moving forward in uncertainty

By Pamela J. Gallagher

It’s been 18 months since COVID-19 changed everything, and I am exhausted. We have endured tremendous loss as a society: loss of life, finances, jobs, routines, community…and the list goes on. Coping with uncertainty has become “normal.”

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Susan Walberg Susan Walberg Susan Walberg Susan Walberg

Important Update: FTC Clarifies Health Breach Notification Rule- Healthcare Apps and Vendors Are Included

By Susan Walberg, JD MPA CHC

The many thousands of apps that are selected and used by consumers to manage illnesses, track fitness, and other health-related services do not fall under HIPAA’s requirements and were, for the most part, unregulated. All of this has changed with a September 15, 2021, Policy Statement by the FTC.

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Dr. Michael "Mike" Zappa Dr. Michael "Mike" Zappa Dr. Michael "Mike" Zappa Dr. Michael "Mike" Zappa

Pursuing Peak Performance

By Michael J. Zappa, MD FACEP

Ask yourself the question: could you be doing better? Use whatever frame of reference you would like, and I bet in at least one area or another you would answer yes. Undoubtedly everyone has enjoyed a period, whether long or short, when they felt like they have hit their stride, accomplished a goal, and reveled in some personal pride. What did you do that was so right? In the stressful world of today it's easy to get caught in a rut, focusing on just surviving instead of thriving. If you're not at one of those peaks sailing along successfully, or if you are, and you want to keep it going, remember the three “Ps”: positivity, persistence, and priorities.

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Susan Walberg Susan Walberg Susan Walberg Susan Walberg

Healthcare Apps and Data Privacy/Security Risks

By Susan Walberg, JD MPA CHC

Healthcare apps have become increasingly prevalent, with people using them for counting steps, monitoring their calories, or linking to various medical devices, to name just a few examples. Since the COVID outbreak, however, and the explosion of telehealth as a healthcare option, these apps have proliferated at an insane rate. As of 2020, there were 325,000 healthcare apps on the market, with more coming all the time.

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Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive

In healthcare finance, the numbers alone are not enough

By Pamela J. Gallagher

Healthcare organizations spend tens of millions on sophisticated data collection and storage, yet it is hard to define what data is worth to an organization. What is its true value? This depends entirely on how the organization uses it. If an organization does not understand how to interpret and make use of their current and historical data, they will not optimize the return on this significant investment.

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