Get steady, strong audience growth without high costs and cringy self-promotion.

Your LinkedIn profile is just a few tweaks away from cutting through the social media noise and raising some eyebrows (in a good way).

A professionally-designed website tailored to tell your story in a dynamic way will help you stand out in the competitive healthcare landscape.

When our healthcare executive clients are considering whether to try writing articles to share their expertise, we tend to hear some version of the same ol’ objections. Are yours True or False?

You can start showing up online as the expert you are, and LinkedIn is a great place to start.

If your online presence doesn’t make a good first impression, potential customers may not stick around for a second one.

With so many platform options, how can you tell which ones are the right fit? Here are a few questions to ask yourself to figure out which social media platforms are going to be worth the time and effort.

If the last time you updated your LinkedIn profile page was when you were hired to your current position (or earlier), then it’s time to give it a refresh.

Do you need to right-size your expectations of what social media can accomplish for your brand?

Are you stuck in a social media content rut? Here’s few ideas to spice things up.

The trust built with your audience through consistent engagement will do more for your brand than any trendy strategy ever could.

Want to stand out from the crowd? Learn how to build a personal brand in our blog with an easy step-by-step guide & discover your superpower with our fun quiz!

If you are an individual or business with lots of ideas but little time to turn them into words or an industry expert with knowledge to share but who dreads writing, you are the exact right kind of person to work with a ghostwriter—no celebrity status necessary.

By Jim Wiederhold

Over the past year, countless organizations have created COVID-related content to let the public know how they’re responding in “these unprecedented times.” While some articles and ads have been inspiring or moving, some organizations have overpromoted to the point of being obnoxious. Rather than taking a partnership approach, they’ve chosen a selling approach, and it lands all wrong at a time when the country is struggling.

By Danielle Mellema

Entrepreneurs and small business owners are seeing the benefits of the still-growing podcasting trend. Podcast hosting is a (generally) low-cost way is to kill many birds with one stone—you can share your expertise, learn from others, deepen your network, position yourself as a thought-leader in your industry, and build a community with similar goals, interests, or ideals.

By Claire Sakaoka

As freelancers and solopreneurs, we are always looking for ways to either cut overhead or create more time in the day. Or very often – BOTH. And when you are busy, creating and managing social media accounts fall to the bottom of your list. Admit it, at least one day a week, the thought crosses your mind, “I should be posting to __________.”

By Jim Wiederhold

Career transition—whether anticipated or unexpected—can be a trying time in a person’s life. But in the transition process, there are lessons you can learn, skills you can develop, and habits you can form that will make you a better person, a stronger leader, and will serve you well as you continue to progress in your career.

By Claire Sakaoka

With a background in public relations, I’m trained in not only how to communicate during a crisis, but also how to make lemonade out lemons. I was taught to look for the most consumable angle when delivering news. A way to subtly communicate our company’s positive attributes and/or mitigate potentially damaging messages. This is the lens in which I view the media.

Why is it that some people thrive and others survive in business? Much of it comes back to their network. A network is like a garden. You have to water it on a consistent basis for it to grow. However, most of us put our heads down and focus on daily tasks. We say that we are too busy to network. We end up neglecting our networking garden and focus mainly on what others can do for us. Unfortunately, this self-referenced behavior is the equivalent of spraying Roundup® on your lush networking garden that you worked so hard to create. So what’s the cure?

Three tips to rule.

When it comes to successful branding and marketing, content is king. Content can come in many forms— posts on social media sites, blogs, email newsletters, YouTube videos, etc. Quality content keeps your audience engaged, interested, and informed.

The problem: Many people have trouble producing high quality, relevant content on a consistent basis. It can feel time-consuming, laborious, and overwhelming when so many other priorities demand your attention, but if you want your branding efforts to be successful, you must commit to creating content.