When our healthcare executive clients are considering whether to try writing articles to share their expertise, we tend to hear some version of the same ol’ objections. Are yours True or False?

You can start showing up online as the expert you are, and LinkedIn is a great place to start.

Google searches are helpful, but they can only get you so far. Here are a few reasons why search engines shouldn’t stop you from creating content to share your know-how.

Are you a busy business owner or solopreneur? Considering outsourcing your social media management? Learn the pros and cons to find out if it’s right for you.

Do you need to right-size your expectations of what social media can accomplish for your brand?

Don't think your website content matters all that much? Think again. In this blog, you'll learn why writing great website content is essential and how to do it!

If you are an individual or business with lots of ideas but little time to turn them into words or an industry expert with knowledge to share but who dreads writing, you are the exact right kind of person to work with a ghostwriter—no celebrity status necessary.

By Danielle Mellema

Entrepreneurs and small business owners are seeing the benefits of the still-growing podcasting trend. Podcast hosting is a (generally) low-cost way is to kill many birds with one stone—you can share your expertise, learn from others, deepen your network, position yourself as a thought-leader in your industry, and build a community with similar goals, interests, or ideals.

Why is it that some people thrive and others survive in business? Much of it comes back to their network. A network is like a garden. You have to water it on a consistent basis for it to grow. However, most of us put our heads down and focus on daily tasks. We say that we are too busy to network. We end up neglecting our networking garden and focus mainly on what others can do for us. Unfortunately, this self-referenced behavior is the equivalent of spraying Roundup® on your lush networking garden that you worked so hard to create. So what’s the cure?

Three tips to rule.

When it comes to successful branding and marketing, content is king. Content can come in many forms— posts on social media sites, blogs, email newsletters, YouTube videos, etc. Quality content keeps your audience engaged, interested, and informed.

The problem: Many people have trouble producing high quality, relevant content on a consistent basis. It can feel time-consuming, laborious, and overwhelming when so many other priorities demand your attention, but if you want your branding efforts to be successful, you must commit to creating content.