With so many platform options, how can you tell which ones are the right fit? Here are a few questions to ask yourself to figure out which social media platforms are going to be worth the time and effort.

If the last time you updated your LinkedIn profile page was when you were hired to your current position (or earlier), then it’s time to give it a refresh.

Do you need to right-size your expectations of what social media can accomplish for your brand?

The trust built with your audience through consistent engagement will do more for your brand than any trendy strategy ever could.

Want to stand out from the crowd? Learn how to build a personal brand in our blog with an easy step-by-step guide & discover your superpower with our fun quiz!

By Danielle Mellema

Entrepreneurs and small business owners are seeing the benefits of the still-growing podcasting trend. Podcast hosting is a (generally) low-cost way is to kill many birds with one stone—you can share your expertise, learn from others, deepen your network, position yourself as a thought-leader in your industry, and build a community with similar goals, interests, or ideals.

Three tips to rule.

When it comes to successful branding and marketing, content is king. Content can come in many forms— posts on social media sites, blogs, email newsletters, YouTube videos, etc. Quality content keeps your audience engaged, interested, and informed.

The problem: Many people have trouble producing high quality, relevant content on a consistent basis. It can feel time-consuming, laborious, and overwhelming when so many other priorities demand your attention, but if you want your branding efforts to be successful, you must commit to creating content.