Blogging isn’t just a writing exercise. It’s a way of demonstrating your deep understanding and commitment to your profession. It’s your platform to share, educate, and enlighten, solidifying your stature in the field.

When our healthcare executive clients are considering whether to try writing articles to share their expertise, we tend to hear some version of the same ol’ objections. Are yours True or False?

You can start showing up online as the expert you are, and LinkedIn is a great place to start.

Google searches are helpful, but they can only get you so far. Here are a few reasons why search engines shouldn’t stop you from creating content to share your know-how.

If you are an individual or business with lots of ideas but little time to turn them into words or an industry expert with knowledge to share but who dreads writing, you are the exact right kind of person to work with a ghostwriter—no celebrity status necessary.

By Jim Wiederhold

Over the past year, countless organizations have created COVID-related content to let the public know how they’re responding in “these unprecedented times.” While some articles and ads have been inspiring or moving, some organizations have overpromoted to the point of being obnoxious. Rather than taking a partnership approach, they’ve chosen a selling approach, and it lands all wrong at a time when the country is struggling.

By Danielle Mellema

Entrepreneurs and small business owners are seeing the benefits of the still-growing podcasting trend. Podcast hosting is a (generally) low-cost way is to kill many birds with one stone—you can share your expertise, learn from others, deepen your network, position yourself as a thought-leader in your industry, and build a community with similar goals, interests, or ideals.