The perk of building your online personal brand? You control the narrative. Once you determine who you want to be in the eyes of the Internet, there’s no stopping you.

If your online presence doesn’t make a good first impression, potential customers may not stick around for a second one.

If you’ve been abruptly dismissed, you need a plan to move forward with as little career gap as possible.

By Jim Wiederhold

When people hear the term “reputation repair,” it brings to mind extremely negative, even catastrophic, images. But reputation repair is broader than that in my mind. Managing your reputation is the work of every single professional, from those with a sterling reputation who are happy in their current situation, to the ones getting ready to make a career transition, to people dealing with the impact of negative press.

Three tips to rule.

When it comes to successful branding and marketing, content is king. Content can come in many forms— posts on social media sites, blogs, email newsletters, YouTube videos, etc. Quality content keeps your audience engaged, interested, and informed.

The problem: Many people have trouble producing high quality, relevant content on a consistent basis. It can feel time-consuming, laborious, and overwhelming when so many other priorities demand your attention, but if you want your branding efforts to be successful, you must commit to creating content.