10 questions to help you clarify your personal brand in 2026
By Danielle Mellema, Chief Ghostwriter, Digital Content Manager
‘Tis the season for personal reflection and goal-setting. If you have your sights set on investing in your personal brand in the coming year, here are some questions to help you reflect and gain clarity on what next steps are aligned with who you are where you want to go in your career.
Personal Brand and Career Reflection Questions
What are the key moments that have shaped me as a person and a professional?
Can I name my unique “superpower”—the combination of experiences, skills, and traits that I bring to everything I do? If not, who might be a trusted person or group to help me identify it?
When do I feel most like myself? How can I cultivate more of those environments/experiences?
Who seems to come to me most often for input, expertise, or inspiration? What kind of problems are they facing?
What common career advice has never felt like a fit for me or my values? Why is that? How do I want to do it differently?
What rare pairings come together in my personality or experience? (e.g. wisdom and compassion; vision-casting and in-depth analysis)
What does my team/colleagues rely on me for? What do I need from them?
What is working well in my online engagement and communication? What is draining me?
What excites me about my career/my role? What no longer feels like a fit? What aspects have I outgrown?
What story do I want my career to tell? What do I hope people will say about me at my retirement party?