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Career Transition Jim Wiederhold, President, Wiederhold & Associates Career Transition Jim Wiederhold, President, Wiederhold & Associates

Can’t find any job openings? Write a marketing letter.

By Jim Wiederhold

A lot of people looking for the next step in their career rely heavily on advertised openings and recruiters, but many jobs on the market are never made public. You lose a lot of the market if you wait to see what becomes available. Sending a marketing letter to the organizations you’d like to be part of—even if they don’t have any advertised openings—opens you up to opportunities you wouldn’t have otherwise.

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Brand Building Claire Sakaoka Brand Building Claire Sakaoka

Why social distancing is good for your personal brand

By Claire Sakaoka

With a background in public relations, I’m trained in not only how to communicate during a crisis, but also how to make lemonade out lemons. I was taught to look for the most consumable angle when delivering news. A way to subtly communicate our company’s positive attributes and/or mitigate potentially damaging messages. This is the lens in which I view the media.

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