Get steady, strong audience growth without high costs and cringy self-promotion.

When you are good at what you do, you focus on the work and not yourself. But what happens when it comes time to talk yourself up, whether for a presentation or a potential job opportunity?

Your LinkedIn profile is just a few tweaks away from cutting through the social media noise and raising some eyebrows (in a good way).

Blogging isn’t just a writing exercise. It’s a way of demonstrating your deep understanding and commitment to your profession. It’s your platform to share, educate, and enlighten, solidifying your stature in the field.

When our healthcare executive clients are considering whether to try writing articles to share their expertise, we tend to hear some version of the same ol’ objections. Are yours True or False?

You can start showing up online as the expert you are, and LinkedIn is a great place to start.

What happens when we’ve climbed the traditional corporate ladder as far as we can go and exhausted all backup plans, or those plans no longer hold the same appeal they once did?

Google searches are helpful, but they can only get you so far. Here are a few reasons why search engines shouldn’t stop you from creating content to share your know-how.

The perk of building your online personal brand? You control the narrative. Once you determine who you want to be in the eyes of the Internet, there’s no stopping you.

By Jim Wiederhold

Here’s a scenario I get asked about often:

You’re in the acute care market. With COVID-19 challenges and hospitals only just now starting to hire again, you look outside the acute care market for job opportunities. But you know from watching colleagues take time away from acute care and attempt to return, that it isn’t always possible.

Why is it that some people thrive and others survive in business? Much of it comes back to their network. A network is like a garden. You have to water it on a consistent basis for it to grow. However, most of us put our heads down and focus on daily tasks. We say that we are too busy to network. We end up neglecting our networking garden and focus mainly on what others can do for us. Unfortunately, this self-referenced behavior is the equivalent of spraying Roundup® on your lush networking garden that you worked so hard to create. So what’s the cure?