Don't think your website content matters all that much? Think again. In this blog, you'll learn why writing great website content is essential and how to do it!

The trust built with your audience through consistent engagement will do more for your brand than any trendy strategy ever could.

Want to stand out from the crowd? Learn how to build a personal brand in our blog with an easy step-by-step guide & discover your superpower with our fun quiz!

Take our fun online branding quiz to help you see what sets your brand apart.

If you are an individual or business with lots of ideas but little time to turn them into words or an industry expert with knowledge to share but who dreads writing, you are the exact right kind of person to work with a ghostwriter—no celebrity status necessary.

By J. Larry Tyler, FACHE, FHFMA, CMPE, Master Career Coach for Senior Players

Working with an executive search firm can give you access to jobs that might not be listed publicly. However, not all search firms operate the same way. It’s important to know the difference between the two types of executive search firms to understand what they can do for you and set your expectations accordingly.

The truth is, you may not always see a job change coming, but it will happen to all of us at some point in our careers—especially in healthcare. Career transitions are consistently listed among the most stressful events of a person’s life. But if you do things right and prepare yourself before the job change comes, it’s not as traumatic.

By J. Larry Tyler, FACHE, FHFMA, CMPE, Master Career Coach for Senior Players

In today’s competitive job market, a good reference is more valuable than ever. But preparing a reference list needs to be done right, or you could end up hurting your chances of landing the job, rather than helping.

By Jim Wiederhold

When people hear the term “reputation repair,” it brings to mind extremely negative, even catastrophic, images. But reputation repair is broader than that in my mind. Managing your reputation is the work of every single professional, from those with a sterling reputation who are happy in their current situation, to the ones getting ready to make a career transition, to people dealing with the impact of negative press.

By J. Larry Tyler, FACHE, FHFMA, CMPE, Master Career Coach for Senior Players

When people in career transition are preparing for an interview, they tend to spend a lot of time practicing their answers to the questions that they think they’ll be asked. This is wise. You can almost guarantee you’ll be asked some form of the questions “Why are you interested in this position?” or “Tell us about a time when you ____” or “How have you made a difference in your previous organizations?”

By Jim Wiederhold

A lot of people looking for the next step in their career rely heavily on advertised openings and recruiters, but many jobs on the market are never made public. You lose a lot of the market if you wait to see what becomes available. Sending a marketing letter to the organizations you’d like to be part of—even if they don’t have any advertised openings—opens you up to opportunities you wouldn’t have otherwise.

By J. Larry Tyler, FACHE, FHFMA, CMPE, Master Career Coach for Senior Players

In your career transition, you will come across many job opportunities, and an idea of what search committees are looking for can help you discern which positions are a potential fit for your experience, skills, and career ambitions. Thankfully, figuring out what search committees want isn’t rocket science.

By Jim Wiederhold

Last month, I discussed the importance of increasing your activity and setting reasonable stretch goals to get the results you want in your career transition journey. One of the essential activities of someone who is looking for the next step in their career is submitting resumes and cover letters to a recruiter or an employer for a specific opportunity—what I like to call “getting paper out.”

By Jim Wiederhold

The old sales adage can be applied to career transition as well—activity equals results. Yet, this is where so many people fail. They don’t buy into this equation, limit their activity, and consequently limit their results. By focusing on those activities that you can control and ramping up the frequency of those activities, you are creating more opportunities to accomplish your goals.

I’m sure you’ve heard the saying that insanity is defined as “doing the same things and expecting different results.” It’s a common saying because we all know it to be true: if you keep repeating the same actions, you will get the same outcomes.

By Jim Wiederhold

In a typical year, I tell my clients to anticipate a slow-down in their career transition momentum during the summer months. But this year, this may not be the case.

By Jim Wiederhold

In the career transition journey, there are some things you can control and some things you can’t. This is especially true when reaching out to people you’d like to connect with to expand your network. You can try to create touch points, but you can’t make them call you back. However, there are some steps you can take to increase the likelihood of making a connection with that person, and forming a relationship where there’s something in it for both parties.

By Jim Wiederhold

No matter whether someone leaves his or her company under positive or negative circumstances, everyone struggles with their “exit story.”

By Jim Wiederhold

Career transition can be one of the most challenging times in a person’s life. For some, the journey is difficult and demoralizing; for others, it is a time of great learning and refining values. The difference between these two types of experiences lies in your mindset. For a positive, successful career transition that helps you grow personally and professionally, pay attention to these factors: passion, attitude, confidence, baggage, expectations, and control.

By Jim Wiederhold

Over the past year, countless organizations have created COVID-related content to let the public know how they’re responding in “these unprecedented times.” While some articles and ads have been inspiring or moving, some organizations have overpromoted to the point of being obnoxious. Rather than taking a partnership approach, they’ve chosen a selling approach, and it lands all wrong at a time when the country is struggling.