When our healthcare executive clients are considering whether to try writing articles to share their expertise, we tend to hear some version of the same ol’ objections. Are yours True or False?

What happens when we’ve climbed the traditional corporate ladder as far as we can go and exhausted all backup plans, or those plans no longer hold the same appeal they once did?

Google searches are helpful, but they can only get you so far. Here are a few reasons why search engines shouldn’t stop you from creating content to share your know-how.

The perk of building your online personal brand? You control the narrative. Once you determine who you want to be in the eyes of the Internet, there’s no stopping you.

I’ve helped well over 300 healthcare professionals with their online personal and business brands—and it all started with a dream to become a doctor.

If your online presence doesn’t make a good first impression, potential customers may not stick around for a second one.

With so many platform options, how can you tell which ones are the right fit? Here are a few questions to ask yourself to figure out which social media platforms are going to be worth the time and effort.

Should I become an entrepreneur? Good question! Check out the top ten signs that you’d make an amazing entrepreneur and what you should do next to get started.

If the last time you updated your LinkedIn profile page was when you were hired to your current position (or earlier), then it’s time to give it a refresh.

Are you a busy business owner or solopreneur? Considering outsourcing your social media management? Learn the pros and cons to find out if it’s right for you.

Do you need to right-size your expectations of what social media can accomplish for your brand?

If you’ve been abruptly dismissed, you need a plan to move forward with as little career gap as possible.

Are you stuck in a social media content rut? Here’s few ideas to spice things up.

Don't think your website content matters all that much? Think again. In this blog, you'll learn why writing great website content is essential and how to do it!

The trust built with your audience through consistent engagement will do more for your brand than any trendy strategy ever could.

Want to stand out from the crowd? Learn how to build a personal brand in our blog with an easy step-by-step guide & discover your superpower with our fun quiz!

Take our fun online branding quiz to help you see what sets your brand apart.

If you are an individual or business with lots of ideas but little time to turn them into words or an industry expert with knowledge to share but who dreads writing, you are the exact right kind of person to work with a ghostwriter—no celebrity status necessary.

By J. Larry Tyler, FACHE, FHFMA, CMPE, Master Career Coach for Senior Players

Working with an executive search firm can give you access to jobs that might not be listed publicly. However, not all search firms operate the same way. It’s important to know the difference between the two types of executive search firms to understand what they can do for you and set your expectations accordingly.

The truth is, you may not always see a job change coming, but it will happen to all of us at some point in our careers—especially in healthcare. Career transitions are consistently listed among the most stressful events of a person’s life. But if you do things right and prepare yourself before the job change comes, it’s not as traumatic.